We checked Amazon, Walmart and Target today (Oct 20, 2026). LG's 55-inch OLED evo AI C6 — the 2026 model, OLED55C6PUA — is $999.99 at two of the three stores.
The prices: Amazon $999.99 and Walmart $999.99, tied for lowest. Target lists the same TV at $1,449.99 — $450 more for the identical box.
The TV: OLED evo panel with Brightness Booster, Perfect Black and Perfect Color, 120Hz native with VRR up to 165Hz, Dolby Vision and Dolby Atmos, webOS 26.
The catch:
The brightest Tandem panel is only on the 77- and 83-inch C6H. This 55-inch uses the standard OLED evo panel — still excellent, just not the flagship panel in the ads.
Who should buy: movie and sports viewers who want real OLED blacks at 55 inches, and gamers who will use the 165Hz VRR. Who should skip: anyone set on the Tandem panel (go 77-inch) or buying at Target without checking the other two first.